Tools Built from Real-World Experience
Street2Fleet started with a simple idea: home service businesses deserve software that actually works for them.
Our journey began with A2O Digital, our sister marketing agency that’s spent nearly 20 years helping contractors and service companies navigate the digital world. We’ve worked closely with home service owners — listening to what they needed, where things broke down, and what made their jobs harder than they had to be.
Along the way, our founder Doug wasn’t just working in marketing — he was also running a garage door company of his own. He grew it over 25 years, lived the day-to-day of dispatch and customer calls, and eventually sold the business to private equity in 2024.
Street2Fleet was born from that mix of experiences — part marketing, part operations, and fully grounded in the realities of the trades.
The First Problem We Tackled
One of the biggest frustrations Doug kept running into was scheduling. The tools available either didn’t fit how his business ran or made things harder for customers. He wanted something flexible, easy to use, and built for the kinds of businesses that show up in a truck — not a cubicle.
So we built it. That project became Street2Fleet’s online scheduler — and the foundation for everything else we’ve created since.
What We Build and Why
- Simplify day-to-day operations
- Give customers a better experience
- Save time for owners and teams
- Adapt to the way service businesses actually work
As technology and customer expectations keep changing, we’ve continued to build — adding features like an AI-powered ChatBot that books jobs after hours and integrations with platforms like ServiceTitan.
What Guides Us
We don’t think of ourselves as a tech company. We’re just trying to solve problems we’ve run into ourselves — and make life a little easier for the people who keep homes and businesses running.
Everything we build is shaped by a mix of lived experience and conversations with the business owners we serve. We’re proud to be building for this industry, and even prouder to be a small part of helping it grow.